Effect of customer orientation and entrepreneurial orientation on innovativeness: Evidence from the hotel industry in Switzerland
| Year of publication: |
2010
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|---|---|
| Authors: | Vila, Mar ; Costa, Gerard ; Rovira, Xari |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 8022458. - Vol. 31.2010, 2, p. 221-232
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