Effect of customer participation on service outcomes : the moderating role of participation readiness
Beibei Dong, K. Sivakumar, Kenneth R. Evans, and Shaoming Zou
| Year of publication: |
2015
|
|---|---|
| Authors: | Dong, Beibei ; Sivakumar, K. ; Evans, Kenneth R. ; Zou, Shaoming |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 2, p. 160-176
|
| Subject: | customer participation | service outcomes | customer satisfaction | perceived service quality | ability | benefit of participation | role identification | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283711