Effect of downward line extension on consumers' purchase intentions : power distance belief as a moderator
Year of publication: |
2024
|
---|---|
Authors: | He, Yue ; Mo, Zan ; Fu, Huijian |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 2, p. 207-219
|
Subject: | Downward line extension | Perceived fit | Power distance belief | Purchase intentions | Schema theory | Self-congruity |
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