Effect of ethnocentrism on consumer behavior and marketing strategy in global societies
Year of publication: |
2017
|
---|---|
Authors: | Manrai, Ajay K. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 2, p. 53-54
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Globalisierung | Globalization | Welt | World |
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