Effect of globalization on multicultural consumer behavior
Year of publication: |
2015
|
---|---|
Authors: | Manrai, Lalita A. ; Manrai, Ajay K. ; Mady, Tarek T. |
Published in: |
Analyzing the cultural diversity of consumers in the global marketplace. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8262-7. - 2015, p. 1-19
|
Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Interkulturelle Beziehungen | Cross-cultural relations | Welt | World | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management |
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