Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Year of publication: |
2023
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Authors: | Lee, Joseph Lok-Man ; Liu, Vanessa ; Cheng, Calvin |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 3008-3031
|
Subject: | Green advertising attitude | Green brand equity | Green satisfaction | Health belief model | Positive word of mouth | Purchase intention | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Virales Marketing | Viral marketing | Werbung | Advertising |
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