Effect of humorous advertising on brand recognition
Bilal Mustafa Khan and Saima Khan
| Year of publication: |
2013
|
|---|---|
| Authors: | Khan, Bilal Mustafa ; Khan, Saima |
| Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 10.2013, 1, p. 7-36
|
| Subject: | Werbewirkung | Advertising effects | Humor | Markenführung | Brand management | Markenartikel | Brand | Werbung | Advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756789