Effect of marketing strategy on organizational efficacy via managerial accounting
Year of publication: |
2023
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Authors: | Quang Linh Huynh |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 14.2023, 4, p. 84-98
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Subject: | mediation of managerial accounting | place strategy | price strategy | product strategy | promotion strategy | Vietnam | Marketingmanagement | Marketing management | Viet Nam | Strategisches Management | Strategic management | Preismanagement | Pricing strategy | Rechnungswesen | Accounting |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2023.4-06 [DOI] hdl:11159/652852 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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