Effect of normative and affective aspects on willingness to pay for domestic food products : a multiple price list experiment
Year of publication: |
August-September 2018
|
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Authors: | Tomić, Marina ; Alfnes, Frode |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 6, p. 681-696
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Subject: | Consumer ethnocentrism | experiment | involvement | subjective norms | willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Schweden | Sweden | Experiment |
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