Effect of price information and promotion on click-through rates for Internet banners
Year of publication: |
2002
|
---|---|
Authors: | Chtourou, Mohamed Saber ; Chandon, Jean Louis ; Zollinger, Monique |
Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 23-40
|
Subject: | Konsumentenverhalten | Consumer behaviour | USA | United States | Internet | Experiment | Website | Online-Marketing | Internet marketing | Webanalyse | Web analytics |
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