Effect of price transparency on the perception of fair price and satisfaction with the purchase of sports products
Year of publication: |
2023
|
---|---|
Authors: | Sepehrian, Amir Hossein ; Mirzazadeh, Zahra sadat ; Shahri, Malihe Sadat Aghaei |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 22.2023, 5, p. 327-337
|
Subject: | Consumer satisfaction | Price fairness | Price satisfaction | Price transparency | Satisfaction of purchase | Sports products | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Sport | Sports | Zufriedenheit | Satisfaction |
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