Effect of relationship marketing on hospital loyalty : the mediating role of patient satisfaction
Yonca Yıldırım, Mustafa Amarat and Mahmut Akbolat
| Year of publication: |
2022
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|---|---|
| Authors: | Yıldırım, Yonca ; Amarat, Mustafa ; Akbolat, Mahmut |
| Published in: |
International journal of pharmaceutical and healthcare marketing. - Bradford : Emerald, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 16.2022, 3, p. 337-353
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| Subject: | Hospital loyalty and patient satisfaction | Relationship marketing | Beziehungsmarketing | Krankenhaus | Hospital | Kundenzufriedenheit | Customer satisfaction | Patienten | Patients | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-01-2021-0010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013343591