Effect of religiosity on the decision to participate in a boycott : the moderating effect of brand loyalty : the case of Coca-Cola
Year of publication: |
2017
|
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Authors: | Dekhil, Fawzi ; Jridi, Hajer ; Farhat, Hana |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 8.2017, 2, p. 309-328
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Subject: | Islamic market segmentation | The Muslim consumer | Religiosity | Boycott | Trade with the Islamic world | Buying from Islamic markets | Islam | Konsumentenverhalten | Consumer behaviour | Islamisch | Islamic | Islamische Staaten | Islamic countries | Religion | Konsumentenboykott | Consumer boycott | Markenimage | Brand image | Muslime | Muslims |
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