Effect of shopper attributes on retail format choice behaviour for food and grocery retailing in India
Cherukuri Jayasankara Prasad; Ankisetti Ramachandra Aryasri
Year of publication: |
2011
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Authors: | Prasad, Cherukuri Jayasankara ; Aryasri, Ankisetti Ramachandra |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 1, p. 68-86
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Subject: | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Indien | India |
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