Effect of status threat on preference for cross-domain self-improvement products : the moderation of trade-off beliefs
Year of publication: |
2024
|
---|---|
Authors: | Wang, Yaming ; Xingyuan, Wang ; Chen, Haipeng ; Ouyang, Qiang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114400, p. 1-10
|
Subject: | Cross-domain self-improvement products | Perceived loss of control | Status threat | Trade-off beliefs |
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