EFFECT OF PROMOTING COUNTRY OF ORIGIN AS AN ETHNOCENTRIC APPEAL IN DEVELOPING LOCAL BRANDS: SPECIAL REFERENCE TO TELECOMMUNICATION INDUSTRY OF SRI LANKA
Year of publication: |
2010
|
---|---|
Authors: | WEERASIRI, SUDATH ; DISSANAYAKE, RAVINDRA |
Published in: |
Perspectives of Innovation in Economics and Business (PIEB). - Prague Development Center (PRADEC). - Vol. 4.2010, 1, p. 74-76
|
Publisher: |
Prague Development Center (PRADEC) |
Subject: | Country of origin | ethnocentrism | local brands | telecommunication |
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