Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Year of publication: |
July 2016
|
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Authors: | Zhu, Dong Hong ; Sun, Hui ; Chang, Ya Ping |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 287-293
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Subject: | Online brand community | Social support | Informational support | Emotional support | Customer satisfaction | Customer citizenship behavior | Kundenzufriedenheit | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Markenführung | Brand management | Online-Handel | Online retailing |
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