Effect symmetry of benefit criteria in postpurchase evaluations
Year of publication: |
2015
|
---|---|
Authors: | Lee, Dong-jin ; Yu, Grace B. ; Merunka, Dwight R. ; Bošnjak, Michael ; Sirgy, M. Joseph |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 6, p. 651-669
|
Subject: | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | OECD-Staaten | OECD countries |
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