Effective advertising : understanding when, how, and why advertising works
Year of publication: |
2004
|
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Authors: | Tellis, Gerard J. |
Publisher: |
Thousand Oaks [u.a.] : SAGE |
Subject: | Werbewirkungsanalyse | Werbewirkungsforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Schwaiger, Manfred, (1997)
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Product placement : Wirkungsanalyse am Beispiel der Buchpräsentation im Fernsehen
Lengsfeld, Jörn Herbert Bernhard, (2007)
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Neumann, Natalie, (2015)
- More ...
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Comments on “Do brands compete or co-exist?”
Tellis, Gerard J., (2019)
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Chaandrasekaran, Deepa, (2007)
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Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David, (2009)
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