Effective category management depends on the role of the category*
Year of publication: |
2001
|
---|---|
Authors: | Dhar, Sanjay K. ; Hoch, Stephen J. ; Kumar, Nanda |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 77.2001, 2, p. 165-184
|
Saved in:
Saved in favorites
Similar items by person
-
Why Store Brand Penetration Varies by Retailer
Dhar, Sanjay K., (1997)
-
Why store brand penetration varies by retailer
Dhar, Sanjay K., (1997)
-
Why Store Brand Penetration Varies by Retailer
Dhar, Sanjay K., (1997)
- More ...