Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Year of publication: |
2012
|
---|---|
Authors: | Kim, Kyung Hoon ; Jeon, Byung Joo ; Jung, Hong Seob ; Lu, Wei ; Jones, Joseph |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 65.2012, 11, p. 1612-1617
|
Publisher: |
Elsevier |
Subject: | employment brand equity | sustainable competitive advantage | corporate image | marketing strategy | intention to pursue job opportunities |
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