Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)
Year of publication: |
2016
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Authors: | Zarandi, Hossein Mohammadpour ; Hassani, Ali ; Aminian, Naser |
Published in: |
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association. - [Tehran] : [Iran Urban Economics Scientific Association], ISSN 2345-2870, ZDB-ID 2854777-9. - Vol. 4.2016, 14, p. 115-136
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Subject: | urban brand | aspects of urban brand | urban tourist | Tehran Milad Tower | USA | United States | Städtetourismus | Urban tourism | Stadtmarketing | City marketing | Markenführung | Brand management | Nachhaltige Stadtentwicklung | Sustainable urban development |
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