Effective fundraising for nonprofits : real-world strategies that work

Your fundraising companion -- Fundraising tools -- Developing your fundraising plan -- Attracting individual supporters -- How to keep the givers giving -- Midscale and major donors -- Funds from the great beyond: bequests and legacy gifts -- Special events -- Raising money through business or sales activities -- Creating printed communications materials -- Designing your website to draw in donors -- Outreach via traditional and social media -- Appendixes -- Using the interactive worksheets -- Files provided on Nolo's website -- Index.