EFFECTIVE IMPLEMENTATION OF E-CRM STRATEGY
Year of publication: |
2010
|
---|---|
Authors: | Dzopalic, Marija ; Zubovic, Jovan ; Bradic-Martinovic, Aleksandra |
Published in: |
Polish Journal of Management Studies. - Wydział Zarządzania. - Vol. 1.2010, 1, p. 52-63
|
Publisher: |
Wydział Zarządzania |
Subject: | CRM | Satisfaction | Loyalty | Software solutions | Integrated business systems |
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