Effective marketing and corporate governance contribute to entrepreneurial success : case study of India's most trusted diagnostics-healthians
Year of publication: |
2022
|
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Authors: | Jain, Akshat ; Jain, Prateek |
Published in: |
Indian journal of corporate governance. - London : Sage Publishing, ISSN 2454-2482, ZDB-ID 2683223-9. - Vol. 15.2022, 2, p. 321-344
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Subject: | corporate governance | Entrepreneurship | marketing | startup | strategy | Corporate Governance | Corporate governance | Indien | India | Unternehmensgründung | Business start-up | KMU | SME | Entrepreneurship approach | Unternehmenserfolg | Firm performance | Erfolgsfaktor | Success factor | Vertrauen | Confidence |
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