Effective marketing science applications : insights from ISMS-MSI practice prize finalist papers and projects
Gary L. Lilien, John Roberts, and Venkatesh Shankar
Year of publication: |
2011
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Authors: | Lilien, Gary L. ; Roberts, John ; Shankar, Venkatesh |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2011, 1, p. 43-103
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