Effective persuasion of international business sales letters : an emic-etic perspective
Year of publication: |
2013
|
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Authors: | Zhu, Yunxia ; Hildebrandt, Herbert William |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 53.2013, 3, p. 391-418
|
Subject: | Direktmarketing | Direct marketing | Werbepsychologie | Psychology of advertising | Kulturelle Identität | Cultural identity | Sprache | Language | Vergleich | Comparison | China | Neuseeland | New Zealand |
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