Effective product-service systems : a value-based framework
Bram Kuijken, Gerda Gemser, Nachoem M. Wijnberg
| Year of publication: |
January 2017
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| Authors: | Kuijken, Bram ; Gemser, Gerda ; Wijnberg, Nachoem M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 60.2017, p. 33-41
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| Subject: | Product-service systems | Customer value | Servitization | Framework | Leistungsbündel | Bundling strategy | Kundenwert | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2016.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672010