Effective tools for customer knowledge management
Year of publication: |
2012
|
---|---|
Authors: | Al-Busaidi, Kamla Ali |
Published in: |
Customer-centric knowledge management : concepts and applications. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-089-7. - 2012, p. 102-123
|
Subject: | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
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