Effective web presence solutions for small businesses : strategies for successful implementation

Stephen Burgess, Carmine Sellitto, Stan Karanasios

1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10. Evaluating Web presence success -- 11. A look at the future -- 12. What led us here?

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Year of publication:	2009
Authors:	Burgess, Stephen
Other Persons:	Sellitto, Carmine, (contributor) ; Karanasios, Stan (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	KMU \| SME \| Strategisches Management \| Strategic management \| Erfolgsfaktor \| Success factor
Description of contents:	"This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher. Table of Contents [gbv.de]

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Extent:	Online-Ressource(12 electronic texts (xxv, 326 p. : ill.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	"Premier reference source"--Cover Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-60566-225-1 ; 1-60566-225-9 ; 978-1-60566-224-4 ; 1-60566-224-0 ; 978-1-61692-617-5 ; 1-60566-224-0 ; 978-1-61692-617-5 ; 978-1-60566-224-4
Other identifiers:	10.4018/978-1-60566-224-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011726027