Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya : implications for agribusiness marketing strategies
Year of publication: |
2023
|
---|---|
Authors: | Ortega, David L. ; Caputo, Vincenzina ; Maredia, Mywish K. |
Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 39.2023, 1, p. 285-290
|
Subject: | agribusiness | Consumer | Dairy | Information | Nutrition | Agroindustrie | Agro-industry | Kenia | Kenya | Ernährung | Konsumentenverhalten | Consumer behaviour | Armut | Poverty | Privater Haushalt | Household | Lebensmittelkonsum | Food consumption |
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