EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
Year of publication: |
2007
|
---|---|
Authors: | KARRAY, SALMA ; ZACCOUR, GEORGES |
Published in: |
International Game Theory Review (IGTR). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6675. - Vol. 09.2007, 02, p. 151-167
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Distribution channels | cooperative advertising | promotion | prisonner's dilemma |
Extent: | application/pdf text/html |
---|---|
Type of publication: | Article |
Classification: | B4 - Economic Methodology ; C0 - Mathematical and Quantitative Methods. General ; C6 - Mathematical Methods and Programming ; C7 - Game Theory and Bargaining Theory ; D5 - General Equilibrium and Disequilibrium ; D7 - Analysis of Collective Decision-Making ; M2 - Business Economics |
Source: |
-
SIMPLE EQUILIBRIA IN SEMI-INFINITE GAMES
POŁOWCZUK, WOJCIECH, (2012)
-
MATCHING WITH COUPLES: A MULTIDISCIPLINARY SURVEY
BIRÓ, PÉTER, (2013)
-
DIRECT EXCHANGE IN LINEAR ECONOMIES
FLÅM, SJUR DIDRIK, (2012)
- More ...
-
Could co-op advertising be a manufacturer's counterstrategy to store brands?
Karray, Salma, (2006)
-
Pricing of demand-related products : can ignoring cross-category effect be a smart choice?
Karray, Salma, (2020)
-
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma, (2017)
- More ...