Effectiveness of fluid milk advertising since the Dairy and Tobacco Adjustment Act of 1983
Year of publication: |
1989
|
---|---|
Authors: | Ward, Ronald W. |
Other Persons: | Dixon, Bruce L. (contributor) |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 71.1989, 3, p. 730-740
|
Subject: | Milchmarkt | Milk market | Milchpolitik | Milk policy | USA | United States | Werbewirtschaft | Advertising industry | 1984-1987 |
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