Effectiveness of Opening Ceremonies of Oversea Manufacturing Facilities – Lessons from Multinational Corporations Operating in Russia

Opening ceremonies of oversea manufacturing facilities of multinational corporations serve, at the first glance, just as festivities upon successful completion of important industrial projects, but their real meaning is mutual acceptance by foreign investors and by the authorities of host country largely different criteria of efficiency of newly erected facilities. In this respect, public expression of admiration by newly built facilities by highly-ranking representatives of host country authorities is a measure of success of a plant opening ceremony for a foreign investor. Such attitudes of representatives of host country authorities are achieved mostly through carefully planned and properly executed orientation tours on the new premises but also by following familiar symbolic actions of putting in motion