Effectiveness of price discounts and premium promotions
/ Mariola Palazon and Elena Delgado-Ballester
| Year of publication: |
2009
|
|---|---|
| Authors: | Palazon, Mariola ; Delgado-Ballester, Elena |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 12, p. 1108-1129
|
| Subject: | Verkaufsförderung | Sales promotion | Kosten-Nutzen-Analyse | Cost-benefit analysis | Testmarkt | Test market | USA | United States |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917061