Effectiveness of recall strategies on customer perceptions
Haiju Hu, Xiande Zhao, and Barbara B. Flynn
| Year of publication: |
2015
|
|---|---|
| Authors: | Hu, Haiju ; Zhao, Xiande ; Flynn, Barbara Bechler |
| Published in: |
Global supply chain quality management : product recalls and their impact. - Boca Raton, Fla. [u.a.] : CRC Press, ISBN 978-1-4398-1554-0. - 2015, p. 269-282
|
| Subject: | Produkthaftung | Product liability | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473120