Effectiveness of some simple pricing strategies under varying expectations of competitor behavior
Year of publication: |
1993
|
---|---|
Authors: | Griffith, David E. |
Other Persons: | Rust, Roland T. (contributor) |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 4.1993, 2, p. 113-126
|
Subject: | Preismanagement | Pricing strategy | Preiswettbewerb | Price competition | Erwartungsbildung | Expectation formation | Spieltheorie | Game theory | Theorie | Theory |
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