Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!
Year of publication: |
2001
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Authors: | Kumar, Nanda ; Rajiv, Surendra ; Jeuland, Abel |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 4, p. 382-404
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