Effects of attitude toward using, perceived usefulness, perceived ease of use and perceived compatibility on intention to use E-Marketing
Year of publication: |
2014
|
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Authors: | Kanchanatanee, Kanokwan ; Suwanno, Nuttida ; Jarernvongrayab, Anu |
Published in: |
Journal of management research. - Las Vegas, Nev. : Macrothink Institute, ISSN 1941-899X, ZDB-ID 2531426-9. - Vol. 6.2014, 3, p. 1-13
|
Subject: | Attitude | Perception | Intention | Small and medium sized businesses | E-Marketing | KMU | SME | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Online-Marketing | Internet marketing |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung Acrobat Reader |
Other identifiers: | 10.5296/jmr.v6i3.5573 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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