Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Year of publication: |
2016
|
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Authors: | Choi, Yu Hua ; Choo, Ho Jung |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 28.2016, p. 99-106
|
Subject: | Country of salesperson(COS) | Relationship benefit | Satisfaction with salesperson | Brand attitude | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | China | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Mode | Fashion | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Markenartikel | Brand | Meinung | Opinion |
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