Effects of experiential elements on experiential satisfaction and loyalty intentions: a case study of the super basketball league in Taiwan
Year of publication: |
2007
|
---|---|
Authors: | Kao, Yie-Fang ; Huang, Li-Shia ; Yang, Ming-Hsien |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 1.2007, 1, p. 79-96
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | experiential elements | experiential marketing | experiential satisfaction | loyalty intention | revenue management | sports performance industry | Taiwan | basketball | sport leagues | customer satisfaction | customer loyalty |
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