Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis
Year of publication: |
2008
|
---|---|
Authors: | Gomez, Miguel I. ; Rao, Vithala R. ; Yuan, Hong |
Institutions: | Agricultural and Applied Economics Association - AAEA |
Subject: | Agribusiness | Industrial Organization | Marketing |
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