Effects of acoustic stimuli complementing out-of-home advertising
Year of publication: |
2022
|
---|---|
Authors: | Wagner, Udo ; Ruhm, Roland |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 1, p. 23-36
|
Subject: | Citylights | Multisensory | Experience | Integrated Communication | Auditory Cues | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Wahrnehmung | Perception |
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