Effects of an ad valorem Web Tax in a Cournot-Nash market for digital advertising
Year of publication: |
2023
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Authors: | D'Andria, Diego |
Published in: |
International tax and public finance. - New York, NY : Springer Science + Business Media B.V., ISSN 1573-6970, ZDB-ID 2016247-9. - Vol. 30.2023, 1, p. 20-42
|
Subject: | Cournot competition | Digital advertising | Tax incidence | Web tax | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Electronic Commerce | E-commerce | Steuerinzidenz | Mobile Marketing | Mobile marketing |
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