Effects of augmented reality technology characteristics on customer citizenship behavior
Year of publication: |
2023
|
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Authors: | Gong, Taeshik ; Park, Jungkun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-10
|
Subject: | Augmented reality characteristics | Customer immersion | Customer fatigue | Customer citizenship behavior | Customer experience | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virtuelle Realität | Virtual reality | Dienstleistungsqualität | Service quality |
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