Effects of brand personality on brand trust and brand affect
| Year of publication: |
2010
|
|---|---|
| Authors: | Sung, Yongjun ; Kim, Jooyoung |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 7, p. 639-662
|