Effects of celebrity media exposure on box-office performance
Year of publication: |
2010
|
---|---|
Authors: | Treme, Julianne |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 23.2010, 1, p. 5-16
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Werbung | Advertising | Filmwirtschaft | Film industry | Einnahmen | Revenue | USA | United States | 2004-2006 |
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