Effects of co‐branding in the theme park industry: a preliminary study
Year of publication: |
2010
|
---|---|
Authors: | Cornelis, Pieter C.M. |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 22.2010, 6, p. 775-796
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Theme parks | Brands | Marketing strategy | The Netherlands |
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