Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Year of publication: |
2014
|
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Authors: | Van Dijk, Joyce ; Antonides, Gerrit ; Schillewaert, Niels |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 38.2014, 1, p. 110-118
|
Subject: | Co-creation | consumer perceptions | brand personality | innovation | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenimage | Brand image | Markenführung | Brand management | Wahrnehmung | Perception | Markenartikel | Brand | Innovation |
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