Effects of confidence and social benefits on consumers' extra-role and in-role behaviors : a social identity and social exchange perspective
Year of publication: |
2022
|
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Authors: | Utkarsh ; Gupta, Roopak Kumar |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 65.2022, p. 1-12
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Subject: | Extra-role behavior | Consumer loyalty | Relational benefits | Civic virtue | Consumer company identification | Consumer citizenship behavior | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Vertrauen | Confidence | Austauschtheorie | Social exchange theory |
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